3/2/2024 0 Comments Silly putty recipe australiaToday, it would be worth close to $590 million. The strategy paid off when Hodgson died in 1976, his estate was worth $140 million. Hodgson created a TV ad campaign for Silly Putty that’s today credited as one of the first commercials for kids. Thanks to the New Yorker, Hodgson received more than 250,000 orders in three days.īut Silly Putty really took off once the savvy marketing man identified a more lucrative customer base: children. Still, buyers at Neiman-Marcus and Doubleday bookstores picked it up, and before long, the novelty item had received a shout-out in the New Yorker’s “Talk of the Town” section. Silly Putty wasn’t a hit at the 1950 International Toy Fair. SILLY PUTTY WAS FIRST MARKETED TOWARD ADULTS. Spring was arriving, Hodgson needed a promotional hook, and what would sell a new toy better than a commercial holiday like Easter? 3. But it wasn’t just whimsy that drove Hodgson to package Silly Putty in plastic eggs-it was also timing. Hodgson decided to re-name the goo “Silly Putty” and sell it on his own. 2. SILLY PUTTY WAS PACKED IN PLASTIC EGGS BECAUSE IT WAS EASTER. However, a marketing consultant named Peter Hodgson was more than happy to take it off her hands. Eventually, she lost interest in the product. But the substance tended to melt, and it couldn’t hold a solid shape.Ī toy store owner named Ruth Fallgatter caught wind of the goo and decided to carry it in her New Haven, Conn. He noticed that the compound polymerized to form a resilient, flexible material that was almost like rubber. In 1943, the chemical engineer for General Electric added a bit of boric acid to silicon oil. James Wright-the man who's most commonly credited for Silly Putty's invention-came close. During World War II, the government asked chemists to search for a synthetic rubber substitute. Several individuals claim to have invented Silly Putty, but no matter who's claiming the title of inventor, the underlying story's the same: It was definitely created by accident. Here are 15 facts about Silly Putty that prove it’s a true product of American ingenuity-not just a petty plaything. However, the ooey-gooey substance isn’t just for kids. Join me and Erica from What Do We Do All Day? each Thursday this summer for a free Summer Science Camp.Silly Putty is one of the top-selling children’s toys of all time. The kids had fun bouncing and cutting and squishing the silly putty, but were disappointed to see that it wouldn’t make prints like the store bought kind does. We decided to let it sit for a little bit and then after about 10 minutes we tried kneading it again. Once it thickened we then kneaded it for 5 minutes–which is a lot longer than it seems–but we weren’t happy with the consistency. We mixed it together with a wooden spoon. We started with 4 oz of glue and blue food coloring. The basic silly putty recipe is 2 parts glue and 1 part liquid starch. Sta-Flo Liquid Starch 2oz (affiliate link).Elmer’s Glue All – 4 oz (affiliate link).It was a great chance for the kids to experiment and figure out how to fix it. Our first version didn’t turn out very silly putty-ish even though we used a recipe we’ve used many time before. Making silly putty turned out to be a great way to practice thinking like a scientist and using our problem solving skills. It was a great way to extend their learning and play! We decided to make some homemade silly putty using items we already had at home. Homemade silly putty is both a great kids activity and a science project!Īfter playing with silly putty at engineering camp this week my kids wanted to play with it at home too.
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